Beginner1 module · 10 lessons · 23 min

Prompt Engineering: How to Talk to AI Like a Professional

Getting generic answers from AI tools that don’t match your needs? In this free course, learn to write precise prompts and use AI professionally and responsibly.

About this course

AI tools are now part of our everyday work, but the quality of their answers depends largely on the quality of our requests. This free course teaches you how to address these tools precisely, so you get results that truly match your needs.

What you will learn

- What generative AI is and how it produces its answers
- What a prompt is, and why the same question can give different results
- The tool’s limits: hallucinations, bias and the limits of knowledge
- The five components of a good prompt: role, context, task, constraints and format
- Rules for responsible use: confidentiality, personal data protection, verification before publishing and transparency

How the course works
Short videos, a companion document for each lesson in Arabic, French and English, and a practical exercise with model answers for self-assessment.

Who it is for

Anyone who uses AI tools, especially communication and marketing professionals. No prior technical knowledge is required.